Creative Copywriter & Brand Storyteller
Hi, I’m Michelle. Born and raised in New Jersey, I’m a Senior Copywriter with 12 years of experience crafting compelling digital and print content for fashion, fragrance, fine wine, and lifestyle brands.
I specialize in storytelling that elevates brand voice and connects with audiences. Please see below for some of my past work. :)
Commodity Fragrances
Wrote copy for the company’s best-selling product launch and campaign, Milk Orchid—which sold out worldwide on Sephora & Commodity’s website in 8 minutes (!)
Created copy for email campaigns, blogs, paid ads, social, and more.
Constellation Brands
Led the brand voice and all messaging for five separate wine accounts: Empathy Wines, Robert Mondavi Winery, Harvey & Harriet, Booker Wines, and My Favorite Neighbor. Collaborated with the Napa Valley winemakers and growers about each harvest season to share across email campaigns, paid ads, blogs, and more.
