Creative Copywriter & Brand Storyteller



Hi, I’m Michelle. Born and raised in New Jersey, I’m a Senior Copywriter with 12 years of experience crafting compelling digital and print content for fashion, fragrance, fine wine, and lifestyle brands.

I specialize in storytelling that elevates brand voice and connects with audiences. Please see below for some of my past work.

Commodity Fragrances

Oversaw and crafted copy across integrated campaigns, including the Milk Orchid product launch, resulting in a global sell-out on Sephora.com & Commodity’s website in 8 minutes(!)

Constellation Brands

Led the brand voice and all messaging for five wine accounts: Empathy Wines, Robert Mondavi Winery, Harvey & Harriet, Booker Wines, and My Favorite Neighbor. 

Ensured copy and execution across all consumer touchpoints was cohesive and true to the brand voice.

Fashion